Case Study

YETI CHARLESTON

In the middle of historic downtown King Street, Charleston became home to YETI’s second retail store as the city shares a common passion for fishing and the outdoors. The personality of Charleston is intertwined with its strong coastal pastimes, adventurous disposition, and laid back attitude, which YETI has incorporated with its experiential interior design. This is highlighted through the store’s digital signage with the Ambassador wall and the YETI Presents screen, which creates an entertaining extension of YETI’s story for those who love the outdoors. As Charleston has a vibrant local community, YETI partnered with Werd to carefully design the space for its AV versatility to be able to host live music, film screenings, and private events.

YETI holds a strong vision of how the customer should experience their brand; not only from its daily operations, but also with its special events with the purpose to give back to the community. Werd specifically designed, integrated, and installed the audiovisual system with the objective to meet these needs, as well as providing continued maintenance and support through remote AV management and staffing for live events.

WHAT WE DID.

Scope - Designed and executed on delivering a multi-faceted AV retail experience

Cross-functional Collaboration - Strategized with the architect, GC, and client to develop the logistics of implementation

Technical Design - Plotted and submitted a low voltage plan that encompassed all necessary AV technology components (including audio power amps, audio distribution, and video distribution systems), low-voltage wiring needs and locations, wall boxes, speaker placement, live PA system, AV control placement, and video component placement and displays.

Programming - System integrations, management, system tuning, and controller setup

Automation - Created a hands-off system for scheduled power and content delivery

PARTNERS.

Prime Contractor - Manito Construction
General Contractor - Mashburn Construction
Architect - Lake Flato
Local Architect - LS3P
Carpenter - Specialty Woodworks
Electrician - Reserve Electrical Services

PRODUCTS USED.

Apple
Atlona
Attero Tech
Audinate
Behringer
Crown
dB Technologies
JBL

LG
MSTR Brand
K&M Panasonic
Sennheiser
Tripp Lite
Ubiquiti
Vutec

SOFTWARE & TECHNOLOGY.

Atlona Velocity
Attero Tech UnIFY
Audinate Dante/AES67
Behringer X32 Remote
Harman Audio Architect
HDBaseT Video Standard

Radial Engineering
RDNet Protocol
Segmented Networks (VLAN)
Ubiquiti Unifi

(512)537-9373

3913 Todd Ln, Suite 312, Austin, TX 78744

  • Facebook
  • Instagram