Case Study

YETI CHICAGO

Nestled in the Wicker Park neighborhood, YETI Chicago showcases an outdoor experience within the urban landscape and seeks to inspire all who crave adventure.

From the Ambassadors screens to the YETI Presents films, the digital signage facilitates an atmosphere for the consumers of exploration to tread back into nature. YETI also strives to uplift and work closely alongside the local community and deep-seated roots in Chicago. By reimagining the beloved and historic Double Door venue, the tradition of music will continue to reside within those walls as YETI partnered with Werd to create a space for live music. Chicago continues to be a major musical center, and that was kept at the forefront of the AV design.

Werd brought to fruition YETI's vision to design, integrate, install, and manage an AV system for their Chicago retail store. From staffing event techs for live events to remote oversight and maintenance, the system is not only designed for day to day retail needs, but it is also expandable and capable of powering private events, concerts, and screenings - all controlled with the touch of a tablet. The installed digital screens are capable of being managed remotely, allowing for quick and easy changes across the board by uploading, scheduling, and distributing content updates to the corresponding signage elements.

WHAT WE DID.

Scope - Designed and executed on delivering a multi-faceted AV retail experience

Cross-functional Collaboration - Strategized with the architect, GC, and client to develop the logistics of implementation

Technical Design - Plotted and submitted a low voltage plan that encompassed all necessary AV technology components (including audio power amps, audio distribution, and video distribution systems), low-voltage wiring needs and locations, wall boxes, speaker placement, live PA system, AV control placement, and video component placement and displays.

Programming - System integrations, management, system tuning, and controller setup

Automation - Created a hands-off system for scheduled power and content delivery

PARTNERS.

Prime Contractor - Manito Construction
General Contractor - LHP Inc
Architects - Lake Flato | Aptus Group
Storyteller - Ceremony
Low Voltage Cabling- CPS Structured Cabling
Lighting Designer - Mazzetti

PRODUCTS USED.

Apple
Atlona
Attero Tech
Audinate
Behringer
Chauvet
Crown
dB Technology
Elite Core
JBL

Just Add Power
LG
Luxul
K&M
Radial Engineering
Samsung
Symetrix
Tripp Lite
Ubiquiti

SOFTWARE & TECHNOLOGY.

Atlona Velocity
Attero Tech UnIFY
Audinate Dante/AES67
Behringer X32 Remote
Bluebeam
DMX Protocol
Harman Audio Architect

Just Add Power HDBaseT
LG SuperSign
RDNet Protocol
Segmented Networks (VLAN)
Symetrix Composer
Ubiquiti Unifi

(512)537-9373

3913 Todd Ln, Suite 312, Austin, TX 78744

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