In the middle of historic downtown King Street, Charleston became home to YETI’s second retail store as the city shares a common passion for fishing and the outdoors. The personality of Charleston is intertwined with its strong coastal pastimes, adventurous disposition, and laid back attitude, which YETI has incorporated with its experiential interior design. This is highlighted through the store’s digital signage with the Ambassador wall and the YETI Presents screen, which creates an entertaining extension of YETI’s story for those who love the outdoors. As Charleston has a vibrant local community, YETI partnered with Werd to carefully design the space for its AV versatility to be able to host live music, film screenings, and private events.

YETI holds a strong vision of how the customer should experience their brand; not only from its daily operations, but also with its special events with the purpose to give back to the community. Werd specifically designed, integrated, and installed the audiovisual system with the objective to meet these needs, as well as providing continued maintenance and support through remote AV management and staffing for live events.